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This guide takes you from a brand-new account to watching real pages and getting alerts. Nothing here requires a paid plan - you can do all of it on the free tier and upgrade later if you need more capacity.
1

Scan your site (or a competitor's)

When you first sign up, type in a domain like yourcompany.com. URL Love It scans the site and suggests the most important pages to monitor - homepage, pricing, key landing pages. Pick the ones you want and they’re added as a brand automatically.A brand is just a group of URLs you monitor together, usually one company or website. Most people set up one brand for their own site and one per competitor.
2

Add any pages the scan missed

Open your brand, choose Add URL, and paste the full address including https://. Monitor the exact page you care about - if it’s a specific ad landing page or a pricing page, add that exact address, not just the homepage.See Adding your first URLs for all three ways to get pages in, including auto-discovery from Google Analytics or Meta Ads.
3

Let the first snapshots land

Each URL gets its first snapshot automatically, usually within a few minutes. No change is reported yet - change detection needs at least two snapshots to compare, so your first meaningful “change” can only appear after the second capture.While you wait, set each page’s capture frequency (weekly, daily, or sub-daily depending on your plan) from its settings. Understanding snapshots explains the options.
4

Choose where alerts go

In your notification settings, pick email alerts, a daily digest, or both. If your team lives in Slack, connect Slack and alerts post straight into a channel like #page-changes.You control the severity threshold, so you can hear about everything or only the big stuff - see Managing notifications.
5

Read your first change

When something changes, it lands in the Changes Feed with a severity and a plain-language summary. Open it to see the before and after snapshots side by side. Reading the Changes Feed shows you around.
The fastest way to see the value: add your own homepage and one competitor, then check back tomorrow.

Where to go next